Heart & Soul

Logo Design

Logo design for the Heart & Soul on SiriusXM (Channel 48).

It was created with a hand drawn ampersand in Adobe Illustrator. After several rounds of revisions, it was picked as the new brand identity for the channel.

This logo can be seen on various applications from the SXM app to cars with the service enabled. It will also be featured on new promotional products for the channel such as backdrops, advertisements and the channel guide.